In 2012 we bottled 60 million liters of water, equal to the yearly consumption of 657 people or the water consumed in just four
hours in the city of Milan and we don’t waste even a drop.
We are very careful about recycling, reusing industrial water several times and for different things: from rinsing the bottles to other production processes. Despite permission from the provincial authorities to dispose our waste water we don’t do it because we decided to make the most of this precious resource. So we purify it and reintroduce it to the hydro cycle. So it isn’t a miracle just a responsible and conscious use of its goodness. Everything here follows the strict policy of saving and optimizing energy and resources: from the principle with which we built our offices to national A class standards,(optimal energy use) to the method of shipping and transporting using truck-sharing and to little things like using low consumption light bulbs and stand-by off switches.
Our environmental choices also include our preference of glass for bottling because we believe that it is the only material capable of enhancing the pureness of our products. Showing off the best we have, through the best quality glass, 100% recyclable.
We love glass because its values correspond to ours: guaranteed quality, protection of health and sustainability. It is the only natural container, infinitely 100% recyclable and refillable.